- Sixth successive year of LG’s Mallika-e-kitchen cooking contest, India’s biggest amateur chefs cooking competition with around 4000 participants
- 12 participants selected from 62 cities and 4 Zonal rounds to compete in the grand finale
New Delhi, December 12, 2014: LG Electronics India today presented its coveted sixth LG Mallika-e-Kitchen 2014 Cooking Queen title to Mrs. Rita Mathur from Bhopal. Orchestrated through live cooking competition at Shangri’ La Hotel, New Delhi, this year’s national amateur cooking contest attracted over 4000 participants from 62 cities across India.
Designed for women home cooks to showcase their exceptional culinary talent, this year’s LG Mallika-e-Kitchen 2014 was presented with LG Side by Side Refrigerator in award for her delicious Zaika-E-Hind winning recipe. Ms. Pushpa Chaplot from Mumbai and Ms. Shajeeda from Chennai were named as first and second runners up respectively. They were presented with LG Water Purifier for their scrumptious, indulgent creations that tickled the taste buds of the judges.
Commenting on the occasion, Mr. Rajeev Jain, Business Head, Home Appliances, LG India said, “The 2014 LG Mallika-e-Kitchen cooking contest was another resounding success for us. This annual competition once again demonstrated the kinds of smart, healthy and tasty dishes that can be created using Microwave technology. This year’s campaign was yet another example of consumer support and appreciation towards LG’s initiative for creating awareness across India about healthy cooking with microwaves.”
Excited on winning the title, Mrs. Rita Mathur, said, “I am extremely happy and excited to win the prestigious title of LG Mallika-E-Kitchen 2014. This competition has proved and valued my cooking ability at the national platform, appreciating my love for food and feeding people. With this award, LG has presented me an opportunity to commence my own journey in the culinary world. I am thankful and deeply appreciate LG India in their endeavor towards providing this amazing opportunity to the Indian women for showcasing their talent and vast Indian taste at the national level.”
Touted as one of the largest amateur cooking contests, the competition was conducted in three stages proceeding to the Grand Finale in Delhi. The auditions received an enthusiastic response from over 4000 aspirants from across 62 cities. The grand finale saw the contestants preparing a main course dish within a time span of 90 minutes in an LG Microwave Oven highlighting the idea behind using one of the most helpful kitchen appliance. The cooking contest in its successful sixth run propagates LG’s strategy in promoting healthy cooking with LG’s new and healthy range of microwave ovens.
About Mallika-E-Kitchen Cooking Contest:
LG Mallika-E-Kitchen Cooking Contest is an annual property which was started in 2009 with an aim to promote healthy living and thereby, educate and inform the Indian home makers about the importance of healthy cooking and eating. Any Indian woman above the age of 18 years who purchases a LG Microwave Oven during the period starting from 25th August 2014 till 25th October2014 is eligible to enter the LG Mallika-E-Kitchen Cooking Contest by simply filling a registration form. The form will be available at all LG Brand shops, authorized dealers and can also be filled online on the LG India website. The participants will be contacted by LG representatives for the confirmation of the venue and date of the Local Level round. On the contest date, the participants will be required to bring pre-cooked microwave dishes along with the written recipes. If the recipe is selected by the panel of judges on set parameters, then the selected person will qualify for the Zonal Level round, along with a 100 per cent cashback* of their Microwave Oven. A total of three winners will be selected from each Zonal Level round. Finally, the Zonal round winners will compete at a national level contest to be selected as LG’s Mallika-E-Kitchen, winning grand prizes worth lakhs of rupees.
About LG Microwave Oven Range:
LG Microwave Ovens continues to offer the best technology to Indian consumers. Apart from launching World’s 1st Charcoal Lighting Heater TM, LG Microwave Ovens also boast of various unique features specific to Indian market, viz, Diet Fry TM , Pasteurize Milk TM, Indian Bread Basket, 301 Auto Cook Menus, etc.
LG offers a complete range of Microwave Ovens with 25 SKUs priced between Rs. 6190 till Rs. 29,690. Convection is the major focus area with 16 SKUs available in 21L, 28L & 32L Capacity. LG Offers 6 SKUS in Grill (20L & 23L capacity) while 3 SKUs in its Solo category (20L capacity).
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TVs, Air Conditioners, Washing Machines, Refrigerators, and Monitors.
For further information please contact:
Neeta Linz– neeta.linz@lge.com
Deepika Kukreti– deepika.kukreti@lge.com
Kshitija Sharma LG-One, kshitija.sharma@lg-one.com