Press release from an informative and interesting event about olive oil with chef Kunal Kapoor and nutritionist Seema Singh. The event covered the health benefits of olive oil and it’s use in cooking.
New Delhi, January 14, 2015: Discover how Olive Oil makes cooking healthier and tastier with Chef Kunal Kapoor and Nutritionist Seema Singh. Bring home all the original flavors of the Mediterranean and enjoy a balanced meal every time you cook.
It is a known fact that Olive Oils are one of the healthiest oils in the world. They are rich in antioxidants and beneficial substances and have high nutritional value. They even help prevent and fight against many diseases.
Olive Oil is ideal for cooking, be it Indian or continental, and even in the preparation of salads and desserts. Its ability to resist high temperatures makes it easier to create a thin, golden and crunchy coating, which prevents the food from absorbing oil, keeping it juicy and appetizing. This feature makes it ideal for cooking Indian dishes without changing the taste and texture of the dish.
Chef Kunal Kapoor at Join the Olive Oil Revolution says “There are many reasons for joining the most delicious and the healthiest revolution in history! A revolution that began thousands of years ago and that has reached us today to give a new, delicious touch of flavor to all our favorite recipes will help us discover more such recipes.”
Nutritionist Seema Singh says “During a child’s first years, the energy requirement is very high. Some of the energy consumed comes from fat, either in milk, essential in childhood, or from other types of fat. Olive Oil is one of the most healthy Oils, it is rich in antioxidants and beneficial substances, it has a high nutritional value and helps prevent and fights against many diseases.
Olive Oil better withstands high temperatures and is very stable due to its Oleic Acid. Any oil, unless it has a very strong flavor is suitable for Indian food. And Olive Oils don’t have any distinct flavor of their own, so is ideal as a cooking medium for all kinds of Indian foods. It helps in retaining taste along with fresh. If used regularly, the consumption of monounsaturated fats that lowers cholesterol will help prevent cardiovascular diseases and may reduce the risk of some cancers. Therefore, it is recommended to use Olive Oil for Indian cooking.
There are many types of Olives Oils with different qualities, flavors and aromas. But for the best cooking results, one should know about the different categories:
Extra Virgin Olive Oil
100% pressed olive juice, with an outstanding flavor and aroma. It has unique sensorial attributes and beneficial properties due to its minority components. Particularly recommended for use raw (in marinades, salads, sauces, etc.), in stews and in desserts.
Olive Oil
100% pressed olive juice with a very good flavor and aroma. Recommended for the same uses as Extra Virgin Olive Oil.
Extra Light Olive Oil
A blend of refined Olive Oils and Extra Virgin Olive Oils. Recommended for cooking at high temperatures, especially fried dishes.
About the Campaign
The campaign is all about making European Olive Oils preferred Olive Oils to enter the daily cooking space in Indian traditional cooking by virtue of being the healthier option.
The campaign comprises of Print Ads in leading publications, TVC on all major TV channels, to increase the visibility we have also tied up with Meru cabs to carry our clain on their cabs in Delhi & Mumbai and in order to engage our Target Audience we had planned out various BTL Activation in 8 cities. We have just concluded the activation in New Delhi & Mumbai and same will be continued in coming months in remaining cities like Bangalore, Ahmedabad, Chennai, Hyderabad, Pune & Kolkata. The BTL Activation have been carried out in Malls, Hypermarkets & RWAs.