Launch of Fever Tree, Premium Natural Mixers

Fever Tree, one of premium natural mixer brands held an event launching their premium brand, Robert Parker. The event was hosted by British High Commissioner Sir James Bevan. British deputy PM, Mr. Nick Clegg was  guest of honour for the event.

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New Delhi, 25^th Aug 2014: The age of the dismal mixer is over with the introduction of  Fever-Tree (The Premium Natural Mixer) in India. The capital witnessed the sophisticated launch of the iconic super premium brand Fever Tree, The World’s Best Tonic Water – Robert Parker. Making its foray into the Indian Market, this is the first venture of the company in the subcontinent and it has made headline for bring Indian Tonic Water back to India.

 The event was hosted by The British High Commissioner Sir James Bevan in honour of British Deputy Prime Minister Mr. Nick Clegg’s visit to India.  The event was attended by Mr. Tim Warrillowm (co-founder & Director Fever Tree) and Mr. Anuj Kushwah (Managing Director Kaama Impex Pvt. Ltd) who is the importer & distributor for the Fever-Tree Brand in India. An exquisite evening of luxury, delight and splendor, the event celebrated amongst the crème de la crème of Delhi.

Proudly served in 7 of the top 10 restaurants in the world Fever Tree is one of the most premium and iconic brand coming out of UK. India is the 50th export market for Fever-Tree. Fever-Tree was recently named Tonic of choice in an independent survey of the world’s leading bars and restaurants

Mr. Anuj Kushwah, Managing Director of Kaama Impex Pvt Ltd says “Every decision we take at Kaama is keeping in mind the consumers needs and experiences, hence the choice of bringing Fever Tree to India. Fever-Tree is an iconic brand and we are proud to  launch in India.”

This August, Fever-Tree, the premium natural drink mixer company, will launch their Indian Tonic Water in India, the home of Gin & Tonic and the brand’s 50th export market. The British company, which sees 70% of sales come from export, is looking to continue its dramatic rise and commitment to bringing consumers the perfect gin and tonic wherever they are in world.

Fever-Tree will travel as part of a UKTI delegation led by Deputy Prime Minister Nick Clegg across India. As part of the government policy to boost British export and David Cameron’s commitment to increase trade to £1trn by 2020, the trade envoy will hold events in Delhi, Mumbai and Bangalore from 25th -28th August.

Founded in 2005, Charles Rolls and Tim Warrillow identified a need for premium mixers to accompany the fast growing array of superior spirits available on the market and travelled from the Congo to the Ivory Coast in pursuit of the highest quality ingredients. Fever-Tree now has a range of 14 natural mixers and an annual company turnover of £25 million.

Tim Warrillow comments: “We are delighted to bring premium quality, full flavoured Indian Tonic Water back to the birthplace of the gin and tonic. In 1820, the Malaria-plagued British Army in India inadvertently created the cocktail by mixing their regular dose of quinine with sugar, water and local fruits and of course their daily ration of gin. We have been championing the gin and tonic boom across Europe over the past years and will now, almost two hundred years later, return an all-natural premium tonic water back to its spiritual home.”

Charles Rolls comments: ‘India is now one of the five largest gin markets in the world and will provide us with a long-term platform for growth. Traditionally a whisky market, white spirits have grown in the region in recent years and we hope to capitalise on the popularity of Western drinking habits in bars, restaurants and hotels.”

Since its launch, Fever-Tree has collected a vast number of awards, including the Queen’s Award for Enterprise, Exporter of the Year at The Grocer Gold Awards, and the Ernst & Young Entrepreneur of the Year for London and the South. For the third year, Fever-Tree was earmarked by The Fast Track 100 as the fastest growing non-alcoholic drinks company in the UK and included in the highly respected list.

About Fever-Tree

• Founded in 2005, the company is one of the UK’s fastest growing companies with a turnover of £25 million in 2013.
• Fever-Tree sources the world’s finest ingredients from natural sources, including quinine from the Democratic Republic of the Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily.
• Fever-Tree has a portfolio of 12 mixers which are available to buy in the UK from Sainsbury’s, Tesco and Waitrose.
• Fever-Tree products are served in the most prestigious venues across the world, from Claridges in London to Raffles in Singapore and the Burj Al Arab in Dubai.