Tourism in India is a tale of amazing potential, confusing paradoxes, missed opportunities and massive under utilisation of resources. Compared to rest of the tourist hotspots around the world, India has mind boggling variety of tourist attractions of all types which can attract almost every single type of tourist out there. Ancient archaeological heritage of India which goes back to nearly 4000 years is spread all over India, from Laddakh to Kanyakumari.
India is blessed with such awe inspiring ancient monuments at a scale unrivaled by any other country in the world. Forts of Rajput rulers in Rajasthan, artful temples of Bundels, luxurious monuments constructed by Mughals, amazingly beautiful Konkan temples are just a small fraction of this wealth spread across it’s length and breadth. Adventure tourists have some of the best and virtually untouched destinations in Laddakh, Himachal Pradesh, Uttranchal, Sikkim, Mizoram and other north-eastern states . Wild life enthusiasts have the option of seeing some of the rarest wildlife not found anywhere else in world in Gir, Jim Corbett and many other national parks.
Adventure tourism, specially in north-eastern states has a lot of potential but hasn’t been explored even partially. The north-eastern states states have some of the best places for adventure activities like trekking, mountain climbing, camping and much more. Culinary tourism in India which has the biggest potential is just a small speck. Considering the vast culinary diversity of India, the country should be the top destination for all foodie tourists.
So many religions like Hinduism, Sikhism, Jainism and Buddhism originated in India and their followers from all over the world wish to visit places important to their faiths. Medical tourism in India due to high quality healthcare at very low prices attracts people from all over the world. Culture and food junkies can’t find any place better than India with it’s diversity in languages, people, food, music, literature and culture which go back thousands of years. To top that, India is one of the cheapest tourist destinations compared to most of western countries. There is no other country in the world which offers so much diversity in such a package. Anyone would think that with so many blessings, India would be the tourist hub of the world. To top it all, India is one of the cheapest destinations in the world for tourists.
In 2011, 62 lakh foreigner tourists arrived in India. Tourism sector in India employs nearly 4 crore people and is $ 121 billion dollar industry. Seems impressive, only till compared to 2.5 crore tourists per year Malaysia which has little to offer except beaches and and cheap shopping. Top tourist destination in world is France with 8.2 crore tourists in 2011 and 8.3 crore in 2012. India is not even in top 10 tourist destinations in world or even Asia. It’s actually ranked 38, preceded by countries like Saudi Arabia, Thailand, Egypt and even Tunisia. Just for sake of perspective, go through the following list:
( 1 million = 10 lakh, 100 lakh = 1 crore)
Country No. of tourists
Tourism in India is more than just Taj Mahal, Chandratal Lake, Spiti
Turkey 3.5 crore
Morocco 92 lakh
Tunisia 69 lakh
South Africa 80 lakh
China 5.8 crore
Saudi Arab 1.7 crore
Egypt 94 lakh
Thailand 1.9 crore
Looking at these figures, one can’t help but wonder what is wrong with Indian tourism sector. It’s not that people around the world are unaware of what India has to offer. Established travel forums like TripAdvisor and Lonely Planet are full of foreigners discussing and asking for information related to travel in India. Sections related to India are the ones with maximum number of posters. On Tripadvisor, India section has more than 10000 threads, exceeded only by 15000 threads of Thaliand. A lot people from all over the world wish to visit India but are turned away by numerous factors.
Some of such issues are:
1) Complicated visa procedures: Infamous Indian red tape and bureaucracy is a nuisance outside the country too. Unlike other tourist hotspots, India makes it much more difficult and expensive for tourists to get a visa. India offers on arrival visa to only a handful of countries including Finland, Japan, Luxembourg, New Zealand and 4-5 others. In comparison, Malaysia offers on arrival visa to majority of countries except Israel, India, China and some African countries.
2) Bad infrastructure : Even though rapid development is happening, India is still a long way from having a world class tourist infrastructure.
3) Safety : Image of India has taken a severe beating recently due to various factors. Pakistan sponsored terrorism in various parts of India is also a big turn 0ff.
4) Lack Of Promotion Unlike other countries where governments and private organisations, spend large amounts of money and effort to promote tourism in their own countries, Indian efforts in this case have been very limited. Incredible India campaign which was launched with much fanfare a few years back ran out of steam pretty quickly.
Above mentioned points are not unique to just India. A lot of countries face similar problems, have very little tourist attractions but still manage to attract many more tourists than India. We need to learn from them and make necessary changes as soon as possible. Some recent high profile projects like Golden Quadrilateral Highway project, Delhi Agra expressway, high speed trains with bio toilets etc are steps in right direction. But a lot more needs to be done. A lot of our customers are solo travelers, men and women of all ages. Some of them spend months or even years traveling inside India without facing any problem. But the recent bad press and selective reporting has messed up image of India badly. In an industry where perception counts for a lot, an effort has to be made to promote the attractions and good points of India rather than just the bad news.
Development of infrastructure accompanied by positive publicity should be the top priority for us. There have been small baby steps, but what we need is a sustained organised effort.
The food from Karnataka includes a wide range of vegetarian and non-vegetarian dishes and comprises of various cuisines that include Udupi, Malnadu and Mangalorean cuisine. Ragi and rice are the staple food items for Karnataka especially in the southern region of the state whereas natives from coastal regions mainly consume fish curries. Bisi bele bath is a spicy, rice-based dish with origins in the state of Karnataka.Bisi bele bhath, which translates to ‘hot lentil rice dish’ in Kannada language, is a wholesome meal. The preparation of this dish involves the use of masalas, toor dal, rice, ghee and vegetables. Spices like nutmeg, curry leaves and tamarind pulp contribute to its unique flavour and taste. Chiroti is a delicacy predominantly served in Karnataka.It’s prepared by rolling out kneaded dough made of maida into layered circular shapes and then deep frying in gheel. The outcome resembles a semi golden brown fluffy poori, which is then sprinkled with powdered sugar and grated almonds and cashews. Mysore Bonda is a very popular South Indian snack recipe which requires only a few simple ingredients. This mouth-watering snack is prepared with rice flour, baking soda, onion, all purpose flour, yoghurt, cumin. These are served with coconut chutney. Mysore pak originally called Mysuru paaka, is an Indian sweet prepared in ghee that is popular in Southern India. It originated in Mysore in the state of Karnataka. It is made of generous amounts of ghee, sugar, gram flour. The texture of the sweet is similar to fudge. Pori urundai is a traditional Indian sweet generally made from puff rice balls and jaggery.The preparation consists of first preparing the hot jaggery syrup with a minimum of water and adding it to puffed rice.Then ,they are moulded into spherical shape balls. Rava Kesari or Kesari Bath consists semolina, sugar, ghee, water, and milk. The dish can also be prepared with pineapple, banana, mango, coconut or rice. It assumes the texture of a crumbled cake.
Madhya Pradesh is a food haven for vegetarians and non-vegetarians alike and the passion for food runs deep in the veins of its people. It is not at all surprising to walk down a narrow lane and find yourself losing all inhibitions and indulging in crisp jalebis, Khasta Kachori or the most-loved local street food Bhutte Ka Kees. Bhopali Paan or betel leaf is a complete culinary delight by itself. It not only tastes good but also has a part to play in the digestive system needs.It is a pastry made from betel nut, stuffed with chuna, kattha and supari, and a generous dollop of gulkand.It is said to be one of the most common mouth fresheners. Bhutte ka kees comprises of corns.This dish is only made in Madhya Pradesh and is a healthy and yummy food that is made with grated corn kernels cooked in spices, coconut and skimmed milk. Mustard seeds and green chilies are added to up the spice factor of the dish. Dal Bafla is influenced by the Rajasthani specialty dal bati, is a popular dish in Madhya Pradesh. Crispy baked wheat balls called bafla cooked until they become crisp, and then dipped in ghee. It is eaten with spicy daal, pickles or curry. Mawa Batti has the perfect crisp, the right amount of sweetness and the perfect texture.. It is prepared with mava dough which is mixed with rich dry fruits. After deep frying the mava dough balls, the dish is well-soaked in the sugar syrup to add the sweetness in the dish. Poha is a popular breakfast eaten all across the country and originated in the state of Madhya Pradesh.Super light and super healthy dish,Poha is made with the flattened rice along with the well-cooked onions, tomatoes and is best savoured with green chillies, curry leaves and a bit of lemon.
The food of Kerala is a blend of both vegetarian and non-vegetarian options. It includes a variety of items like fish, poultry and red meat. Rice, fish and coconut are the three most common ingredients of Keralite food. Banana chips and Kerala go hand in hand.Most of the tourists prefer banana chips as their snacks as they are easily available and can be tried at any time of the day. Banana chips are dried slices of bananas.They can be covered with sugar or honey to have a sweet taste, or they can be fried in oil and spices to have a salty or spicy taste. Cheera Parippu Thoran or spinach stir fry with coconut is for health conscious people who are looking for a dish that is healthy and is very less in calorie count.The dish is made using leafy vegetables. It makes the best side dish which one can either try with roti, rice. It is a rich source of minerals, vitamins, and iron. Ela Ada is one of those dishes which represent the best and authentic flavors of South India.The dish comprises of rice, coconut, jaggery, etc.One can try this dish for either breakfast or can even as an evening snack. Idiyappam is also known as Noolappam in Kerala cuisine. Idiyappam is made of rice flour, salt and water with a number of thin strands entwined together to make the lovely texture that this dish bears. It is this texture that makes it versatile. It tastes best with Egg Curry. Parippu vada or masala dal vada is a savoury fried snack in Kerala. It is made from legumes and is best consumed for breakfast. Sambar and coconut chutney are the standard accompaniments for Parippu vadas. Puttu and Kadala curry is a famous breakfast recipe out of the many Kerala. Puttu is a cylindrical steamed rice cake that is cooked in a mould with grated coconut. It is served with kadala curry(black chickpeas).It tastes best when served with poori or with roti. Semiya Payasam or popularly known as Vermicelli rice is one of the most famous and popular sweet dishes of Kerala.It is prepared only for some special festivals and occasions. It is served in mud pots which makes the dish even tastier and attractive for the tourists. It is served with lots of nuts and is made using milk, rice, etc. thus is one healthy dish to try.
Arunachal Pradesh street food differs from tribe to tribe. As one move toward the eastern side of Arunachal people are dependent on bamboo and other leafy vegetables which are strictly boiled. Fried food is not as popular as people like to eat either boiled or smoked food. Apong is a type of rice beer, which is traditionally prepared by tribes of Arunachal Pradesh.India. Apong is prepared by fermenting rice. The two types are Nogi Apong and Poro Apong.The two apongs differ in their taste and colour. Chura Sabji is a kind of curry made of fermented cheese made by either yak milk or cow’s milk and not to forget the most important the flakes and a few pieces of the King chilly which makes it spicy but delicious. Lukhter is another delicacy of the Arunachal Pradesh.Lukter is a combination of cooked dry meat and chilli flakes from the King chilly or Bhut Jolokia. Like the norm goes with Aunachal, this is a side dish meant to be eaten with rice. Pehak is made by use of fermented Soybean and King chilly. In this dish, the king chilli is used as the main ingredient. It is also used as a side dish with rice. The pickle is hot and very spicy that gives the rice a very unique hot flavor. Pehak is very popular among Arunachalis. Pictures sourced from various sources on internet. Please contact for credits.
When it comes to food, Maharashtra will never disappoint you. From the world famous pav bhaji to the delicious bhelpuri, Maharashtra has a lot to offer to food lovers. It is food heaven for both vegetarians and non vegetarians alike. Basundi is a sweet dish made in Maharashtra. It is condensed by boiling the sweetened milk on low heat which gives it a nice flavour. Sugar, cardamom or saffron is added to augment the flavour and texture. Different types of basundi are custard apple basundi and angoor basundi. Bhelpuri is a savoury snack common in Maharashtra.It is a mixture of puffed rice, chopped onions,chopped tomatoes,tamarind chutney. Bhelpuri can be served in a lot of ways, but usually it is served on a paper which is folded in the form of a cone and is consumed using a paper spoon. Misal pav has a spicy and tangy lentil curry which is made with moth beans and is served with Pav bread. At times, it is eaten with yoghurt to lessen the spice.It is decorated with a slice of Lemon and Onion Coriander sprinkled on it. This street food is readily available at any street food joint and served hot. Modak is extensively eaten during the Ganesh Chaturthi Festival all around the state. The sweet filling is made up of fresh-grated coconut and jaggery, while the soft shell is made from rice flour, or wheat flour mixed with maida flour. The dumpling can be fried or steamed. Pav Bhaji is one of the spiciest, vegetarian dish. It is a mixture of boiled vegetables along with a lot of Spices and Onion Coriander mixture for garnish.Fresh and thick slices of bread, smothered in butter served with a delicious mix of moderately spiced vegetables. Vada Pav is the most favorite snack in Maharashtra.It is Potato Bhaji ball dipped in Besan Flour and fried in hot oil. It is stuffed in Pav with Garlic Chutney and fried Chilli. VadaPav is super delicious when served hot- hot spicy and slight crunchiness. It is also known as ‘INDIAN BURGER’.
Manipur has been dubbed “The Jewelled Land” due to its natural beauty. The food of Manipur is considered to be very healthy as they use a fresh vegetables a lot. The preparations are simple yet, tasty. Manipuri food is spicy and contains less oil. Chakhao Kheer is a delicious kheer. It has a pleasing shade of purple and is prepared using milk, black sticky rice, and cardamom powder. It’s typically fancy with dried fruits like raisins,cashews or different nuts. It is usually prepared on special occasions like festivals and weddings. Eromba is prepared nearly always with a fish referred to as Ngari. Eromba is made by boiling a large number of vegetables together with some Ngari and king chili. It’s mixed till the mixture becomes sort of a paste. Kangsoi is a vegetable stew that consists of seasonal vegetables that are cooked and flavored with sliced cloves, garlic, onions, salt, maroi and a touch of ginger lidded with ngari, dried fish, or deep-fried fish items and water. The stew is mostly served with rice and consumed piping hot. Singju is a kind of dish that consists of chilies, tomatoes, onions ,finely cut banana stem, cabbage, banana flower, lotus stem, a reasonably scented herb, tree beans, coriander leaves, ginger mixed with ngari fish. Singju is seasoned with red chili powder, salt, roast chickpea powder and roast herb powder.
Fever Tree, one of premium natural mixer brands held an event launching their premium brand, Robert Parker. The event was hosted by British High Commissioner Sir James Bevan. British deputy PM, Mr. Nick Clegg was guest of honour for the event. POST RELEASE New Delhi, 25th Aug 2014: The age of the dismal mixer is over with the introduction of Fever-Tree (The Premium Natural Mixer) in India. The capital witnessed the sophisticated launch of the iconic super premium brand Fever Tree, The World’s Best Tonic Water – Robert Parker. Making its foray into the Indian Market, this is the first venture of the company in the subcontinent and it has made headline for bring Indian Tonic Water back to India. The event was hosted by The British High Commissioner Sir James Bevan in honour of British Deputy Prime Minister Mr. Nick Clegg’s visit to India. The event was attended by Mr. Tim Warrillowm (co-founder & Director Fever Tree) and Mr. Anuj Kushwah (Managing Director Kaama Impex Pvt. Ltd) who is the importer & distributor for the Fever-Tree Brand in India. An exquisite evening of luxury, delight and splendor, the event celebrated amongst the crème de la crème of Delhi. Proudly served in 7 of the top 10 restaurants in the world Fever Tree is one of the most premium and iconic brand coming out of UK. India is the 50th export market for Fever-Tree. Fever-Tree was recently named Tonic of choice in an independent survey of the world’s leading bars and restaurants Mr. Anuj Kushwah, Managing Director of Kaama Impex Pvt Ltd says “Every decision we take at Kaama is keeping in mind the consumers needs and experiences, hence the choice of bringing Fever Tree to India. Fever-Tree is an iconic brand and we are proud to launch in India.” This August, Fever-Tree, the premium natural drink mixer company, will launch their Indian Tonic Water in India, the home of Gin & Tonic and the brand’s 50th export market. The British company, which sees 70% of sales come from export, is looking to continue its dramatic rise and commitment to bringing consumers the perfect gin and tonic wherever they are in world. Fever-Tree will travel as part of a UKTI delegation led by Deputy Prime Minister Nick Clegg across India. As part of the government policy to boost British export and David Cameron’s commitment to increase trade to £1trn by 2020, the trade envoy will hold events in Delhi, Mumbai and Bangalore from 25th -28th August. Founded in 2005, Charles Rolls and Tim Warrillow identified a need for premium mixers to accompany the fast growing array of superior spirits available on the market and travelled from the Congo to the Ivory Coast in pursuit of the highest quality ingredients. Fever-Tree now has a range of 14 natural mixers and an annual company turnover of £25 million. Tim Warrillow comments: “We are delighted to bring premium quality, full flavoured Indian Tonic Water back to the birthplace of the gin and tonic. In 1820, the Malaria-plagued British Army in India inadvertently created the cocktail by mixing their regular dose of quinine with sugar, water and local fruits and of course their daily ration of gin. We have been championing the gin and tonic boom across Europe over the past years and will now, almost two hundred years later, return an all-natural premium tonic water back to its spiritual home.” Charles Rolls comments: ‘India is now one of the five largest gin markets in the world and will provide us with a long-term platform for growth. Traditionally a whisky market, white spirits have grown in the region in recent years and we hope to capitalise on the popularity of Western drinking habits in bars, restaurants and hotels.” Since its launch, Fever-Tree has collected a vast number of awards, including the Queen’s Award for Enterprise, Exporter of the Year at The Grocer Gold Awards, and the Ernst & Young Entrepreneur of the Year for London and the South. For the third year, Fever-Tree was earmarked by The Fast Track 100 as the fastest growing non-alcoholic drinks company in the UK and included in the highly respected list. About Fever-Tree Founded in 2005, the company is one of the UK’s fastest growing companies with a turnover of £25 million in 2013. Fever-Tree sources the world’s finest ingredients from natural sources, including quinine from the Democratic Republic of the Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily. Fever-Tree has a portfolio of 12 mixers which are available to buy in the UK from Sainsbury’s, Tesco and Waitrose. Fever-Tree products are served in the most prestigious venues across the world, from Claridges in London to Raffles in Singapore and the Burj Al Arab in Dubai.
